Client Support Example

Client Support Example Client Support â€" Assignment Example > Agreement OverviewThis Service Level Agreement represents an agreement between PeopleSource and the Facilitator (representing the employees) on the provision of IT services that are required in supporting the client’s services. It should be noted that this agreement stays valid until the stated date or a revision of the same as advised by the client. This agreement does not supersede any previous agreements unless stated. VisionThe service provider seeks to offer satisfactory services to the client. This vision is a driving force towards a cordial relationship between the employee who is the client in this case, and IT department at PeopleSource (the service provider). Goals and ObjectivesThe agreement helps to put in place required commitment and consistency in the provision of stated IT services to the client. This agreement, therefore, desires to create and maintain mutual trust and understanding that will see both the client and the service provider relate harmoniously with the aim of providing quality services to the client by the service provider. This agreement also offers to outline the various services that the service provider will offer the client in the Information Technology sector. It also seeks to outline the procedures that the client and service provider should follow in the implementation of required tasks. The services to be offered by the service provider include the following; Setting up regular times to conduct check ups on the IT facilities. Carrying out email and telephone support from 9 AM to 5 PM every Monday to Friday. Introducing IT documentation of job profiles, organization chart, Helpdesk procedures and the Service Level Agreement. Installing systems that will lock out sites that are not work-related, for instance, facebook and download software. Developing a detailed job description document for employees in all the departments so that they are aware of what is expected of them at work. Changing the website language from A SP to NET framework to ease database access and operation. Developing a new database on oracle application that will be up to date with the changing technology. Making the website accessible on mobile phones to facilitate job applications by phone users. Communicating and documenting any services that have been carried out to the relevant parties for easy referencing. Appropriate forwarding of after work calls to designated individuals in the organization. Responding to IT related incidents or requests. Urgent issues will be addressed within 12 hours after receiving a notification. Issues that are considered essential but not urgent will be addressed within 24 hours while other issues will be handled within 5 days after notification. Setting up back-up systems for all the information contained in the organization database. Other web needs could be handled any time after notification since they could be solved from the department locations. The client responsibilities include the fo llowing; Timely payment of all the costs that the service provider will incur in carrying out the client’s IT needs. Prompt payment of the monthly fees to the service providers in the IT department as agreed. The reporting of any IT device that needs to be repaired, devices that have been damaged or those that do not function properly, should be done immediately these defaults are detected. This will help the IT personnel in creating the appropriate time to rectify the devices. The client will also give the IT personnel work leaves and day off to give them time to relax and bond with their friends and families, just like the other employees do. This is because the work that the IT people handle is hectic and rest helps them relax. Availing any tools or IT equipment that the IT personnel need within 24 hours after the formal request is submitted in order to facilitate smooth handling of assigned IT work. There will be the presence of a representative of the client in times of ser vice provision.

Internet Marketing - Pass 5 Essay - 831 Words

Internet Marketing in Business; Introduction; The internet has become a key factor in the success of a lot of businesses in recent years. In the following assignment I am going to explain how internet marketing has made Tesco’s business more efficient, effective and successful. Efficient; Definition; Efficiency is the comparison of what is actually produced or performed by the business with what can actually be achieved with the same consumption of resources (money, time, labour, etc.). Disintermediation; By removing the distributor or wholesaler businesses like Tesco are â€Å"cutting out the middleman† which allows Tesco to work with customers directly from the internet. Opportunities to increase sales from existing customers;†¦show more content†¦24/7 availability; Tesco’s website means that customers can view their products and services on offer at any time of the day/month/year, which will prove to be convenient for customers who have responsibilities and cannot shop during shop opening times.+ Effective; Definition; Effectiveness is considered when measuring the degree to which objectives are achieved and the extent to which targeted problems are solved. In contrast to efficiency, effectiveness is determined without reference to costs and, whereas efficiency means doing the thing right, effectiveness means doing the right thing. Widens target audience; Tescos website is viewable by any person that can access the internet, which means that their target audience will grow by a huge proportion. Allows the business to gather customer research; Tesco can gather information from customers that visit or shop from their website, they can gather information like contact details from surveys and they can contact the customer via e-mail or telephone to formally tell them about offers on products and services. Ability to respond to customer enquires/orders quickly; Tesco have a â€Å"contact us† section on their page which means that customers can find contact details instantly to get in touch with the business if they have any inquires. Ability to processShow MoreRelatedE-Commerce Trends: Viral Marketing Essay608 Words   |  3 PagesE-Commerce Trends: Viral Marketing For years businesses have understood the power of word-of-mouth advertising; both positive and negative. Enough negative comments spread by unhappy customers can have a devastating impact, and it is obviously desirable to have people spreading the word about the positive attributes of a businesss product or service. Yet until recently, although companies certainly have paid attention to popular buzz, marketing campaigns have not been planned based mostly, orRead MoreTesco Boston Matrix and Ansoff Matrix1156 Words   |  5 PagesAccess to Business Unit Title: Marketing - Level 3 Credit Value: 6 credits Tutor: Alison Unwin Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper The Learner should be able to: 1. Establish the importance of the marketing environment The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrastRead MoreRole Internet Marketing1165 Words   |  5 Pages Unit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. UnderstandRead MoreBenefits Of Online Marketing Success709 Words   |  3 Pagesliterally thousands of Internet marketers online and that number grows every day. Internet marketing is really an increasing industry of working in which regular folks are generating an income. Around the globe, men and women exactly like you and me are generating anywhere from a small amount of extra cash a month, all the way up to enough to replace their regular jobs completely with a better than full-time income. Did you know that the most successful of these Internet marketers all share certainRead MoreMarketing Analysis : The Soap Market1448 Words   |  6 Pages INTERNET MARKETING (TASK 3-4) Image Task 3 When someone starts a new business or expands existing business, there is need for market research to make stronger and better decisions and improve chances of success. There are two type of research; secondary market research and primary market research. 3.1 Conduct secondary market research The soap market in United Kingdom has been protected from the worst recession cutbacks but unfortunately the situation is not appreciableRead MoreThe Impact Of Internet On The Economy1544 Words   |  7 Pagesof internet have made an impact on almost every industry including the education industry. Internet has become the preferred mode of communication. It has helped in not only bringing the world closer through websites, emails, internet phones, and social media but also have been one of the most significant factor responsible for cost reduction, increased convenience, and faster process (Li, 2007). Many scholars have recognised internet as of the most effective and efficient medium of marketing andRead MoreUnit 12 Assingment Brief2815 Words   |  12 PagesUnit 12: Investigating Internet Marketing Guided learning hours : 60 Teacher K. Eckmeyer Issued : February 2011 Table of content Unit abstract 3 Content 3 Learning outcomes 3 Due Dates: 3 Scenario 3 P-1 Describe what role internet marketing has within a modern marketing context 3 P-2 Describe the principal benefits of internet marketing to customers 3 M-1 Analyse the benefits of internet marketing for customers 3 D-1 Evaluate the effectiveness of internet business 3 P-3 Read MoreThe Freedom Of Speech And The Internet1617 Words   |  7 Pagesturn, slow down internet speed (Kerpen 2). However, the internet as a public utility will keep current internet providers from slowing or blocking internet traffic and will help maintain a free, open internet that respects the First Amendment, the freedom of speech. (Bedard 1 - 2 ) This internet openness that is expected to come with the implementation of President Obama’s plan is better known as the FCC’s Open Internet Rule or Net Neutrality. Net Neutrality will allow internet users to go whenRead MoreHong Kong Disneyland1687 Words   |  7 Pagesmanagement strategy. For example, how it provides the best services to its guests and why it would succeed. At the final section of this report, we have also made some recommendations to them. 2. Customer segmentation and customer knowledge to refine marketing process It is generally that the Disneyland uses the behavioral patterns to segment its customers. According to the result of the segmentation, there are two types of customers can be defined. ï  µ Customers who visit one time only and will not visitRead MoreBusiness: Marketing and Promotional Campaign1596 Words   |  7 Pages To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected

Animal Experimentation And Animal Testing - 1261 Words

Abstract This report explores the main arguments both for and against animal experimentation. The report begins with an introduction briefly outlining what animal experimentation refers to, introducing the three perspectives and highlighting the intention behind this investigation. The report then explores the positive and negative medical aspect of animal experimentation stating that it has resulted in vital vaccines benefitting both humans and animals, but also accepting it is not always reliable. The advantages and disadvantages of animal testing on consumer products are also explored, highlighting the safety it has ensured for humans, but also discussing alternative options. The report then discusses the ethical issues, focussing on both the utilitarianism and animal rights perspectives. The report concludes with a statement suggesting that both sides state important arguments but the answer cannot be determined until further research into animal testings reliability is tested and alternative methods proven more effective. Introduction Animal experimentation refers to the use of living animals in the study of psychological, biological and medical technological sciences as well as animal use for testing consumer products (Monamy, 2009). The use of animals in these experiments raises the moral question of whether the results achieved justifies the potential pain the animals endure. Singers perspective in his book Animal liberation, summarises the twoShow MoreRelatedAnimal Experimentation : The End Of Animal Testing1118 Words   |  5 PagesThe experimentation of animals has been used for a multitude of years for research to advance a scientific understanding of a living organism. To this day animals are being tested on for the use of human products. In 3D-printing human skin: The end of animal testing? by Jessica Mendoza, Speculative Philosophy, the Troubled Middle, and the Ethics of Animal Experimentation by Strachan Donnelley, â€Å"Animals and Medical Science: A Vision of a New Era† by David O. Wiebers, Cruelty-free cosmetics benefitRead MoreAnimal Experimentation Vs Animal Testing1917 Words   |  8 PagesAnimal Testing Vs. Medical Research Animal experiments happen all over the world, but are they necessary? People have different feelings for animals; many looks upon animals as companions while others view animals as a means for advancing medical techniques or furthering experimental research. Some say that these experiments are not painful, so they are justified. Where others believe that all these experiments are inhumane, and nothing can justify torturing and killing innocent animals. AlthoughRead More Needless Animal Research, Testing, and Experimentation is Wrong939 Words   |  4 PagesNeedless Animal Experimentation is Wrong    If penicillin had been tested on guinea pigs, it might never have reached the public. It is lethal to guinea pigs, deactivates the blood system of rabbits and is deadly to cats (Bio-Medical Research). Scientists are pushing for more experiments regardless of the cost to the animals life. One expense is the involvement of killing animals in the pursuit of a pine-scented air freshener(Vergoth,p21). Animals suffering in experimentation labs areRead More Horrors of Animal Research, Testing, and Experimentation Essay1648 Words   |  7 PagesThe Horrors of Animal Testing    The torture and murder of millions of animals annually has been occurring for centuries now. Every year we ignore it, and every year the numbers grow. The act of vivisection or the practice of experimenting on animals began because of religious prohibitions against dissection of human corpses. After religious leaders lifted these prohibitions, it was too late. Vivisection had become a major part of medical and educational research. As well as major part of productRead More The Cruelty of Animal Research, Testing, and Experimentation1381 Words   |  6 PagesThe Cruelty of Animal Testing and the Need for Alternative Methods In his book Inhumane Society: The American Way of Exploiting Animals, Dr. Michael W. Fox estimates that twenty-five to thirty-five million animals are used in the United States each year for laboratory testing and research (58). Research involving tests done on animals is unnecessary and cruel. More humane methods of research need to be employed. Fox states that animal tests on cosmetics and household products are nothingRead More Its Time to Stop Animal Research, Testing, and Experimentation1594 Words   |  7 PagesTime to Stop Animal Research, Testing, and Experimentation    Using animals in research and to test the safety of products has been a topic of heated debate for decades. According to data collected by F. Barbara Orlans for her book, In the Name of Science: Issues in Responsible Animal Experimentation, sixty percent of all animals used in testing are used in biomedical research and product-safety testing (62). People have different feelings for animals; many look upon animals as companionsRead MoreAnimal Testing Should Be Banned Animals For Operations For The Purpose Of Experimentation Or Scientific Research? Essay1073 Words   |  5 PagesFirst off Vivisection is the practice that uses living animals for operations for the purpose of experimentation or scientific research. In shorter words vivisection is a type of animal testing. Aristotle used animal testing in 384-322 BC(Hajar 1). This just shows animal testing has been going on for decades. Vivisection is viewed as a harmful abusive practice to animals. If their was a way to demolish vivisection in the future there would be other alternatives that would replace it. ScientistsRead More A More Responsible Approach to Animal Research, Testing, and Experimentation1506 Words   |  7 Pagesto Animal Research, Testing, and Experimentation The debate about using animals for medical testing has been raging for years. The struggle always seems to be between extremist animal rights activists who believe that animals should never be used for research, and scientists who believe that any use of animals is acceptable. There are a growing number who argue that there must be a reasonable middle ground. I contend that there must be a significant decrease in the number of animals usedRead MoreHuman Tissue Toxicity Experimentation Will Allow For Eradication Of Animal Testing1480 Words   |  6 PagesChimpanzees are the closest living genetic animal to humans, even closer linked than gorillas. Scientist Joe Aguirre’s data conveys there’s a 1.2% difference between humans and chimpanzees DNA. Chimpanzees watch over their families and have long lasting friendships. They spend all day with their family playing, exploring the rainforest, grooming each other.According to one of PETA’s co-founders Alex Pache co , there’s a different description of how chimpanzees spend their days in Silver SpringRead MoreEssay about We Need More Animal Research, Testing, and Experimentation1416 Words   |  6 PagesWe Need More Animal Research, Testing, and Experimentation    A life can be taken or created in a matter of seconds and with that has come the miracles of modern medicine. People have come to expect science to save lives, prevent illness, relieve suffering and improve the quality of life. The means of curing, treating and preventing diseases are not achieved by magic or accident. Medical advances are gained through years of intensive research -- research in which laboratory animals have played

Infamous Robber on Loose Free Essays

He has successfully escaped from prison three times and this is his fourth escape from his past few years. One of the guard witnessed that Gladden had escaped by breaking through the timber ceiling and lowering himself to the ground with a rope fashioned from bed sheets. The other guards said that he had been hit by Gladden, when trying to go after him. We will write a custom essay sample on Infamous Robber on Loose or any similar topic only for you Order Now When the other guards came, Gladden was too fast to catch, even though they brought their dogs to track and hunt him. Gladden is an infamous American robber, burglar and thief. He was born into a poor family; he was apprenticed as a self-employer in tool supplier but took to theft and burglary in 2007, with little more than a year of his training to complete. He was arrested and imprisoned 4 times and escaped; making him an infamous public figure. When he was 6, his father died and no one continued his father Job’s as a tool supplier. His mother then sent him to an elementary school. Gladden was treated badly and therefore became irresponsible and brutal. He was never graduated from the school, so his mother took him back home, and let him continue his father’s work . His business was not running well. He started his crime by robbing a woman in the market and stabbing her to death, because she did not want to give him her bag. He Is a small man, only 6’0†³ tall and medium built, but deceptively strong. He has a pale face with large, green eyes, a wide mouth, and a quick smile and has thick black hair. If anyone sees him, please report and call 333. He Is very dangerous person, whoso armed with handguns and a 9 millimeter rifle. There is a reward $50000 for Information leading directly to the arrest of John Stuart Gladden How to cite Infamous Robber on Loose, Papers

Your Son Essay Example For Students

Your Son Essay The day is over, you are driving home. You tune in your radio. You hear a little blurb about a little village in India where some villagers have died suddenly, strangely, of a flu that has never been seen before. Its not influenza, but three or four people are dead, and its kind of interesting, and theyre sending some doctors over there to investigate it. You dont think much about it, but on Sunday, coming home from church, you hear another radio spot. Only they say its not three villagers, its 30,000 villagers in the back hills of this particular area of India, and its on TV that night. CNN runs a little blurb; people are heading there from the disease center in Atlanta because this disease strain has never been seen before. By Monday morning when you get up, its the lead story. For its not just India; its Pakistan, Afghanistan, Iran, and before you know it, youre hearing this story everywhere and they have coined it now as the mystery flu. The President has made some comment that h e and everyone are praying and hoping that all will go well over there. But everyone is wondering, How are we going to contain it? Thats when the President of France makes an announcement that shocks Europe. He is closing their borders. No flights from India, Pakistan, or any of the countries where this thing has been seen. And thats why that night you are watching a little bit of CNN before going to bed. Your jaw hits your chest when a weeping woman is translated from a French news program into English: Theres a man lying in a hospital in Paris dying of the mystery flu. It has come to Europe. As best they can tell, once you get it, you have it for a week before you know it. Then you have four days of unbelievable symptoms. And then you die. Britain closes its borders, but its too late. South Hampton, Liverpool, North Hampton, and its Tuesday morning when the President of the United States makes the following announcement: Due to a national security risk, all flights to and from Eur ope and Asia have been canceled. If your loved ones are overseas, Im sorry. They cannot come back until we find a cure for this thing, Within four days our nation has been plunged into an unbelievable fear. People are selling little masks for your face. People are talking about What if it comes to this country, and preachers on Tuesday are saying, its the scourge of God. Its Wednesday night and you are at a church prayer meeting when somebody runs in from the parking lot and says, Turn on a radio, turn on a radio. And while the church listens to a little transistor radio with a microphone stuck up to it, the announcement is made: Two women are lying in a Long Island hospital dying from the mystery flu. Within hours it seems, this thing just sweeps across the country. People are working around the clock trying to find an antidote. Nothing is working. California, Oregon, Arizona, Florida, Massachusetts. Its as though its just sweeping in from the borders. And then, all of a sudden the news comes out. The code has been broken. A cure can be found. A vaccine can be made. Its going to take the blood of somebody who hasnt been infected, and so, sure enough, all through the Midwest, through all those channels of emergency broadcasting, everyone is asked to do one simple thing: Go to your downtown hospital and have your blood type taken. Thats all we ask of you. When you hear the sirens go off in your neighborhood, please make your way quickly, quietly, and safely to the hospitals. Sure enough, when you and your family get down there late on that Friday night, there is a long line, and theyve got nurses and doctors coming out and pricking fingers and taking blood and putting labels on it. Your husband and your kids are out there, and they take your blood type and they say, Wait here in the parking lot and if we call your name, you can be dismissed and go home. You stand around, scared, with your neighbors, wondering what in the world is going on and if this is the end of the world. Suddenly a young man comes running out of the hospital screaming. Hes yelling a name and waving a clipboard. What? He yells it again! And your son tugs on your jacket and says, Mommy, thats me. Before you know it, they have grabbed your boy. Wait a minute. Hold on! And they say, Its okay, his blood is clean. His blood is pure. We want to make sure he doesnt have the disease. We think he has got the right type. Five tense minutes later, out come the doctors and nurses, crying and hugging one another some are even laughing. Its the first time you have seen anybody laugh in a week, and an old doctor walks up to you and says, Thank you, sir. Your sons blood type is perfect. Its clean, it is pure, and we can make the vaccine. As the word begins to spread all across that parking lot full of folks, people are screaming and praying and laughing and crying. But then the gray-haired doctor pulls you and your husband aside and says, May we see you for a moment? We didnt realize that the donor would be a minor and we needwe need you to sign a consent form. You begin to sign and then you see that the number of pints of blood to be taken is empty. H-how many pints? And that is when the old doctors smile fades and he says, We had no idea it would be a little child. We werent prepared. We need it all! But-butYou dont understand. We are talking about the world here. Please sign. We-we need it all! But cant you give him a transfusion? If we had clean blood we would. Can you sign? Would you sign? In numb silence, you do. Then they say, Would you like to have a moment with him before we begin? Can you walk back? Can you walk back to that room where he sits on a table saying, Mommy? Whats going on? Can you take his hands and say, Baby, you know I love you, and I would never ever let anything, happen to you that didnt just have to be. Do you understand that? And when that old doctor comes back in and says, Im sorry, weve weve got to get started. People all over the world are dying. Can you leave? Can you walk out while he is saying, Mommy? Daddy? Why why have you forsaken me? And then next week, when they have the ceremony to honor your son, and some folks sleep through it, and some folks dont even come because they go to the lake, and some folks come with a pretentious smile and just pretend to care. Would you want to jump up and say, MY SON DIED FOR YOU! DONT YOU CARE? Is that what GOD wants to say? MY SON DIED FOR YOU. DONT YOU KNOW HOW MUCH I CARE? Father, seeing it from your eyes breaks our hearts. Maybe now we can begin to comprehend the great Love you have for us. 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Entrepreneurship Snog

Entrepreneurship Snog Introduction Rob and Pablo, the co-proprietors of SNOG (a chain of U.K. based yogurt shops), mention that the secret behind their success lies not only in the type of product they sell but rather in the way in which they make each transaction an experience for their customers.Advertising We will write a custom essay sample on Entrepreneurship: Snog specifically for you for only $16.05 $11/page Learn More What these two entrepreneurs are referring to is the general ambiance and feel that permeates a particular store or shopping area. This paper will examine the origins of yogurt chain â€Å"Snog† and the various entrepreneurial activities and concepts that contributed to its success within the U.K. market. Case Overview The U.K. yogurt shop market reveals a high degree of market saturation with brands such as Frae, Itsu, Moosh, Snog, YUforia, Yog and Pinkberry all competing for a slice of the U.K. consumer market. Furthermore, each company has their ow n variation of yogurt with some shops such as Snog advocating the use of organic ingredients while others pursue an approach of having unique flavors and overall affordability (Birkett, 2009: 21). With so many different stores and product variations already present in the U.K. market today this makes market penetration and the creation of sufficient brand awareness of a new yogurt shop all the more difficult to implement. What is Snog? The increasing awareness of health problems within the U.K. (such as obesity and diabetes) has contributed to a popular trend in many modern food products to target customers who want to derive health benefits from the products they consume. It is based on this that the yogurt enterprise â€Å"SNOG â€Å"is dedicated to providing healthier yogurt than its competitors (i.e. Pinkberry) since it is fat-free and uses natural ingredients with a mixture of fresh fruits, nuts and organic yogurt. Started by entrepreneurs Rob and Pablo, both men had come fro m diverse backgrounds yet were able to come together to start a coffee shop business concept that was quite successful and chose to branch out into other endeavors in their pursuit of a great entrepreneurial experience.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In a recent interview they talked about how they developed the initial concept of the shops interiors and the method of sweetening their products through the use of a sweetener importer from Mexico. They explained how they realized success in during an economic downturn was possible by making their shop an experience rather than merely thinking of it as a shop and they even planned the happy ambiance that pervades most SNOG yogurt shops as a method of drawing people in and enhancing their purchasing experience. When examining the interview it became apparent that the pilot-in-the plane principle was at work regarding the success that SNOG enjoys at the present. As it was mentioned earlier, the entrepreneurs took great pains in the planning process especially in terms of developing their brand image and this resulted in the popularity that SNOG enjoys today. As Gilbert (2010) notes in his study examining the pilot-in-the plane principle the success of a business is directly tied to the course that an entrepreneur chooses to take, this can come in a variety of forms and result in a plethora of different outcomes however in the end what determines success or failure is how entrepreneurs choose to guide their business and deal with the ramifications of their actions (Gilbert, 2010:83 91). Based on this it can be stated that proper planning and sticking to a business concept that places an emphasis on brand image and stability can result in a stable and profitable company (Picker, 1993: 19). Environmental Factors Making it into an experience Rob and Pablo state the following regarding what it takes to become a successful entrepreneur now we are in a recession and we see businesses that are successful, I think the one thing you see that they all have is a form of experience for their customers which is the most important part in everything, so we made sure that there was an experience at Snog. The experience that Rob and Pablo are referring is not just the quality of the product itself but what customers feel when they enter into a particular establishment. In the case of Snog all their outlets have a warm and friendly ambiance which is not only family friendly but actually promotes, in their words, a happy feeling for customers. For example, it can be seen that in the case of Apple Inc. (which is considered the world’s most valuable company) all their stores, no matter what country they are present in, have a stylish and ergonomic design that looks clean, modern and cutting edge which has come to exemplify the experience of buying products at an Apple store.Advertising We will write a custom essay sample on Entrepreneurship: Snog specifically for you for only $16.05 $11/page Learn More Based on the popularity of not only Snog but of Apple itself it can be seen that by making their store into an experience rather than just a store this helps to encourage buying behavior among their clientele and even repeat visits. As such for any business that wants to increase their customer base it is important to develop the experience their venue provides so as to better appeal to consumers and create repeat business (Heap, Chua, Dornhofer, 2005: 85-88). Translating the Idea into an Opportunity The following is an example of the process utilized by Rob and Pablo in their examination of the U.K. market and how a yogurt shop that focuses on healthy offerings and a friendly ambiance can result in a viable business. Market Examination Dobson Chakraborty (2008) in their examination of consumer trends within U.K. in the past 3 years has n oted that people are generally becoming more self-conscious regarding their health and physical appearance (Dobson Chakraborty, 2008: 333 -341). While Dobson Chakraborty (2008) do not precisely indicate whether this is the result of health awareness campaigns or the mass media Dobson Chakraborty (2008) does recommend that strategies in targeting todays brand of consumer should therefore concentrate on campaigns and the creation of consumer products that emphasize no fat, no cholesterol and with comparatively low calories (Dobson Chakraborty, 2008: 333 -341). It must also be noted that Beattie, Dhanani Jones (2008) has noted a distinct increase in the amount of consumers that have a greater degree of awareness regarding environmental and social responsibility. As Beattie, Dhanani Jones (2008) states, consumer trends in product and service patronage have been changing as of late towards companies who are involved or promote donations, recycling and preservation of the environmen t (Beattie, Dhanani Jones, 2008: 181 219). How They Coped with Risk and Uncertainty Focusing on Brand Image Further examination of the methods employed by Rob and Pablo in coping with uncertainty and risk reveals that they placed a heavy emphasis on brand image and how this generated a great deal of consumer interest for their yogurt store. Evidence of this can be seen in the very name they chose for their shop which is synonymous with the act of kissing within British culture. By creating a slight bit of controversy with the name they chose, the entrepreneurs were able to generate a significant amount of public interest which they converted into the very way in which the brand itself is correlated with something that is pleasant, exciting, spine tingling and above all interesting.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is in direct contrast to the methods employed by other yogurt stores which focus more on traditional methods of brand formulation. This creates a certain advantage for Snog which has enabled the company to survive in an overly saturated yogurt store market and gives it a certain level of distinction as compared to the other brands available. As Neganova Neganova (2011) explains, a companys brand image helps to enamor it to customers in that through a distinctive way of presenting the companys products and services this enables it to distinguish itself from its competitors (Neganova Neganova, 2011: 261s of this can be seen in the brand image utilized by U.S. based Apple Inc. which has quite literally developed a cult following among millions of international consumers today (Barr Wright, 2010: 1-9). They did this by facilitating a brand image of distinctiveness and quality and further enhanced this by providing innovative products that subsequently created a whole new trend i n ergonomic design, stylish looks and above all advanced technological capability (Chandler et al., 2011: 375-390). Within the Middle East the telecommunication company Du which is based in the U.A.E has challenged the monopoly of Etisilat (a major internet and telephone provider which has been based in the U.A.E for decades) by providing cheaper services, better phones and above all as a new and hip brand image which has greatly facilitated greater consumer demand for Dus services (Masurel et al., 2002: 238). Another example can be seen in the case of the Philippines within South East Asia where the outsourcing company Convergys has in effect popularized jobs related to the customer service sector by presenting them in such a way that they appeal to new graduates of local colleges within the country (Prahalad Mashelkar, 2010: 132-141). These and other examples too numerous to mention show the importance of developing a particular brand image in order to entice consumers, win over potential employees or stay ahead of the competition (Hitt et al., 2011: 57-75). As such it is recommended for any company, newly established or not, to develop a brand image that appeals to the market segment they are targeting so as to facilitate a greater market share for the company. Focusing on Store Locations Another strategy employed by Rob and Pablo was to ensure that all Snog stores were placed in locations that have high pedestrian traffic so as to maximize the amount of people that take interest in the ambiance of the store and its product offerings. The pedestrian traffic alone that goes through Brewer Street on a daily basis is incentive enough to establish a store in such a location and makes the Snog shop there ideally placed in being able to take advantage of the daily pedestrian traffic in order to popularize the store’s image and offerings through various window displays and offerings on the street. It must also be noted that aside from the number of people that traverse Brewer Street on a daily basis the location itself is home to a variety of commercial areas such as department stores, food chains, restaurants, snack bars, fashion boutiques, etc which creates a spillover effect wherein people who finish their shopping from one store can go to Snog in order to rest and relax. My Entrepreneurial Profile In terms of the experience I have just undertaken in this project I have come to realize that there is more to entrepreneurship that just creating an effective product or service, rather it is necessary to develop a product’s branding, method of sales and consumer interaction. In fact when taking all the facts mentioned into consideration it becomes obvious that what I know now is still woefully inadequate in terms of being able to successfully establish my own business. I still need more experience in terms of understanding markets, determining what works and what will not. I need to be able to make mistakes in order to learn fr om them and as such I believe that it is necessary that I learn under more entrepreneurs in the future in order to understand what they did and the mistakes they made so as to avoid making them in the future. I plan to utilize this to my advantage by talking to as many entrepreneurs as I can, expand my current network and attempt to determine what the market needs and how I can provide it. By doing so I believe I can become a great entrepreneur and as such I owe a lot to this current project in enabling me to see what is necessary in creating an effective business endeavor. Enhancing my Entrepreneurial Capabilities All business endeavors have a certain degree of risk which can come from the interaction of businesses with market forces yet entrepreneurs can limit the amount of risk they are exposed to by taking the proper steps to ensure that their business stands on a solid and stable platform which acts as the best insulator there is against market risks (Farber, 2008: 73). As a st udent taking up this entrepreneurial course I have been taught numerous lessons which I believe will help me in my future entrepreneurial activities and as such I believe this gives me a distinct advantage over other people in the same career that have not received the same level of educational quality I have. Lessons I learned: Focus on Quality One of the most important factors in creating and maintaining a successful business is a focus on quality and ensuring that any product bought by a customer is not the result of inferior production or workmanship. What must be understood is that customers tend to patronize businesses that show that they care about their customer by ensuring the strictest measures are followed in product quality (Baum Bird, 2010: 397 412). In instances where a company has failed to live up to the expectations of consumers regarding the overall quality of a product it is often seen that such companies tend to lose customers in droves (Baum Bird, 2010: 397 412). This was seen in various technology companies such as Dell that neglected to implement proper quality control measures on its motherboards resulting in several computers being sold whose motherboards leaked chemicals when overheated. Such a fiasco was a nightmare for Dell and ruined its reputation with several of its customers in effect sending them to other companies as a result. It is based on this that it can be seen that a focus on quality is an important aspect for any company to follow in order to grow and maintain its consumer base. Adapting to Changes in Business Environments Another factor that businesses should take into consideration is adapting to changes within local business environments. What must be understood is that businesses dont operate within a vacuum and as such it becomes necessary to observe that occurs within local business environments and respond accordingly (Chell Baines, 2000: 195-215). This can come in the form of expanding during times of econo mic prosperity or cutting back and outsourcing specific aspects of the companys operations during lean economic times. Not only that, companies should be prepared to respond to changing consumer trends in order to stay relevant lest they fall into obscurity and stagnation (Chell Baines, 2000: 195-215). Reference List Barr, S, Wright, J 2010, Postprandial energy expenditure in whole-food and processed-food meals: implications for daily energy expenditure, Food Nutrition Research, 54, pp. 1-9, Academic Search Premier, EBSCOhost. Baum, J, Bird, B 2010, The Successful Intelligence of High-Growth Entrepreneurs: Links to New Venture Growth, Organization Science, 21, 2, pp. 397-412, Business Source Premier, EBSCOhost. Beattie, V, Dhanani, A, Jones, M 2008, investigating presentational change in u.k. annual reports, Journal Of Business Communication, 45, 2, pp. 181-222, Business Source Premier, EBSCOhost. Birkett, R 2009, Is yogurt the new ice-cream?, Caterer Hotelkeeper, 199, 4592, p p. 20-21, Business Source Premier, EBSCOhost. Chandler, G, DeTienne, D, McKelvie, A, Mumford, T 2011, Causation and effectuation processes: A validation study, Journal Of Business Venturing, 26, 3, pp. 375-390, Business Source Premier, EBSCOhost. Chell, E, Baines, S 2000, Networking entrepreneurship and microbusiness behaviour, Entrepreneurship Regional Development, 12, 3, pp. 195-215, Business Source Premier, EBSCOhost. Dobson, P, Chakraborty, R 2008, Buyer power in the U.K. groceries market, Antitrust Bulletin, 53, 2, pp. 333-368, Literary Reference Center, EBSCOhost. Farber, B 2008, Sell: constructive criticism, Entrepreneur, 36, 11, p. 73, Business Source Premier, EBSCOhost. Gilbert, D 2010, Integrating theory and practice for student entrepreneurs:: An applied learning model, Journal Of Enterprising Culture, 18, 1, pp. 83-106, Business Source Premier, EBSCOhost. Heap, A, Chua, C, Dornhofer, J 2005, Why the forecast is cloudy for UK credit card securitization, International Financial Law Review, 24, pp. 85-88, Business Source Premier, EBSCOhost. Hitt, M, Ireland, R, Sirmon, D, Trahms, C 2011, Strategic Entrepreneurship: Creating Value for Individuals, Organizations, and Society, Academy Of Management Perspectives, 25, 2, pp. 57-75, Business Source Premier, EBSCOhost. Masurel, E, Nijkamp, P, Tastan, M, Vindigni, G 2002, Motivations and Performance Conditions for Ethnic Entrepreneurship, Growth Change, 33, 2, p. 238, Academic Search Premier, EBSCOhost. Neganova, V, Neganova, I 2011, Development of innovation products based on the consumers preferences, International Journal Of Management Cases, 13, 4, pp. 261-266, Business Source Premier, EBSCOhost. Neuts, D 2011, Exercise your marketing muscles, Quill, 99, 4, p. 80, Literary Reference Center, EBSCOhost. Picker, L 1993, Getting ahead in a tough economy: Three approaches, Working Woman, 18, 1, p. 19, MasterFILE Premier, EBSCOhost. Prahalad, C, Mashelkar, R 2010, Innovations Holy Grail, Harvard Busin ess Review, 88, 7/8, pp. 132-141, Business Source Premier, EBSCOhost.

The Top 5 William Shakespeare Plays

The Top 5 William Shakespeare Plays The idea of picking the top five plays by William Shakespeare is sure to spark a quarrel among literary critics and theatergoers. Though many consider Hamlet the Bards best work, others prefer King Lear or The Winters Tale. Tastes vary, but there is some critical consensus about which plays have the most enduring literary value. Hamlet Considered by many literary critics to be Shakespeare’s greatest play, this deeply moving story follows Hamlet, Prince of Denmark, as he grieves for his father and avenges his death. Possibly based on Shakespeare’s personal experience of losing his own son, Hamnet, in 1596, this tragedy manages to explore the complex psychology of its young hero hundreds of years before the emergence of psychology as a concept. For this alone, Hamlet deserves the number one spot. Romeo and Juliet Shakespeare is perhaps most famous for Romeo and Juliet, the classic story of two â€Å"star-crossed lovers.† This play has seeped into the consciousness of popular culture: if we describe someone as romantic, we might describe him as â€Å"a Romeo,† and the balcony scene is possibly the world’s most iconic (and quoted) dramatic text. The tragic love story unfolds against the backdrop of the Montague-Capulet feud- a subplot that provides several memorable action scenes. Shakespeare gets straight down to business at the start of the play and stages a fight between the Montagues and the Capulets serving men. The key reason for Romeo and Juliet’s popularity is its timeless themes; anyone of any age today can relate to a story about two people from very different backgrounds falling head-over-heels in love. Macbeth Macbeth- a short, punchy, intense piece of drama that charts the rise and fall of Macbeth from soldier to king to tyrant- features some of Shakespeares finest writing. Although all of the characters are well-drawn and the plot is perfectly formulated, it is Lady Macbeth who steals the show. She is one of Shakespeares most enduring villains, and it is her intense ambition that drives the play. This crime drama is so popular with audiences that it has inspired over 10 film adaptations. Julius Caesar Beloved by many, this play focuses on Roman senator Marcus Brutus and his involvement in the assassination of Roman emperor Julius Caesar. Those who have not read the play are often surprised to learn that Caesar only appears in a handful of scenes. Instead, the tragedy centers on Brutus conflicting morals and his psychological turmoil as he weaves a conspiracy that will transform history. Critic Harold Bloom has said that the play could have been called The Tragedy of Marcus Brutus. Much Ado About Nothing Much Ado About Nothing is Shakespeare’s best-loved comedy. The play mixes humor and tragedy and is one of the Bard’s most interesting texts from a stylistic point of view. The key to the play’s popularity rests on the turbulent love-hate relationship between Benedick and Beatrice. Throughout the play, the two are locked in a battle of wits- and although we know they really love each other, they just can’t admit it to themselves. Some critics consider Much Ado About Nothing a comedy of manners because it pokes fun at aristocratic behavior and language.