What Did You Learn About Deaf Culture - 953 Words

Taking American Sign Language this semester has taught me a wide variety of things. It has taught me about the deaf culture, signing, using facial expressions, and has enhanced my knowledge of ASL as well as the deaf culture. Overall, I am extremely grateful to have been able to experience a different culture, such as ASL, this semester. †¢ What did you learn about deaf culture? This semester I have learned a lot about deaf culture. I learned that deaf people do not want to be pitied because they are deaf, they like to live their lives to the fullest extent as possible. People in the deaf culture do everything that people in the hearing culture do, sometimes the way they do it slightly differs. Such as everyday ways of life, things as simple as listening to music, having conversations, and watching TV. Instead of being able to hear the music, they are able to feel the beat and vibrations made by the music. They have conversations by signing and making facial expressions, instead of using words; and the same with watching TV, instead of listening to the TV they read captions or sometimes even read is. The same things we do, as a hearing person, they just do it differently. I also found it interesting that people in the deaf culture are a lot more direct and friendly, than people in the hearing culture. †¢ What signs did you learn? I also learned a lot of signs this semester, considering I did not know anything about ASL before I started this class. My favorite sections thatShow MoreRelatedA Brief Note On The Deaf Culture And Hearing People1338 Words   |  6 PagesWhen a child or an adult who is deaf, there are many options one can take to fix their hearing if they want to. They have the options of hearing aid, cochlear implants, an auditory brainstem implant, an auditory midbrain implant, or use ASL. The cochlear implant is a very controversial topic between the Deaf culture and hearing people. Deciding whether or not to receive the implant and be involved in the Deaf culture is a very hard decision for someone to make because of the benefits but also theRead MoreA Loss for Words - Paper1354 Words   |  6 PagesWords Paper The book A Loss for Words by Lou Ann Walker is a biography about Lou Ann. Her parents are deaf and she and her sister are hearing. The book describes the troubles and embarrassment she felt and had while growing up. She loved her parents dearly but often felt embarrassed, or infuriated about comments people would make to her about her parents. Lou Ann exclaims that â€Å"their world is deaf, their deaf culture, their deaf friends, and their own sign language it is something separate, somethingRead MoreAnalysis Of The Movie The Hammer 863 Words   |  4 PagesThe Hammer, tells the story of a Deaf boy, Matt Hamill, who grows up to become the first Deaf wrestler to win the NCAA Wrestling Championship and accomplishes this three years in a row. The movie is an inspiring true story of what Matt Hamill experiences throughout his childhood and adolescence as a Deaf person living in a hearing world. Furthermore, the film gives the hearing culture an idea of what it is like to be Deaf and the trials and tribulations that some Deaf people face. There are severalRead MoreStatus Quo, From High School Musical925 Words   |  4 PagesWhen you first referred to this assignment, I immediately thought about the song called â€Å"Status Quo† from High School Musical. This was one of my favorite movies when I was a teenager. The song plays in the movie while Gabrielle’s friends are telling her that if she dates Troy, the popular basketball player, it will mess us the â€Å"status quo.† In a cute dance number they break out in song in the cafeteria singing. From watching that movie, I already had an understanding of what I needed to reflectRead MoreDeaf Americans: Community and Culture1427 Words   |  6 PagesAn average of 90% of all babies born deaf or with some type of hearing loss are born to hearing parents. Deafness can be caused by a variety of things both genetic and environmental. Upon learning their child is deaf, most hearing families try to find ways to fix what they feel is a defect. However, deaf families rejoice in their childs deafness because now they have another person to strengthen the deaf community and carry on the American Deaf culture. There are approximately 35 million peopleRead MoreBenjamin James Bahans Pasision for American Sign Language and Deaf Literature806 Words   |  3 PagesBenjamin James Bahan who was born by Deaf parents in New Jersey was very passionate about American Sign Language and Deaf Literature. As a child he attended Marie Katzenbach School for the Deaf in West Trenton, New Jersey as well as Gallaudet University where he is now a professor and chair of American Sign Language and Deaf Studies. Upon returning to Gallaudet University as a professor and chairs person in 1996 he went to The Salk Institute in La Jolla where he researched American Sign LanguageRead MoreSign Language In Schools. Alternative Sign Language (Als)Is1445 Words   |  6 Pagesthat seems to be forgotten about in our school systems. More schools (from elementary to secondary) have focused more on foreign languages like French and Spanish, while ALS is equally, if not more, important to have in our curriculum. In 2015, studies had shown 360 million people worldwide have seriously disabling hearing loss. Out of 6,500 spoken languages ASL is the sixth most used language so why is it not being taught? The nation believes it is crucial for people to learn languages other than EnglishRead MoreSeeing Voices : A Journey Into The World Of The Deaf1075 Words   |  5 Pagesâ€Å"Seeing Voices: A Journey into the World of the Deaf†. In this book the author Oliver Sacks basically focuses on Deaf history and the community of the deaf developed toward linguistic self-sufficiency. Sacks is a Professor of Neurology at Albert Einstein College of Medicine. He became interested in the problem of how deaf children acquire language after reviewing a book by Harlan Lane. The book was titled â€Å"When the Mind Hears: A History of the Deaf†. This book was first published in 1984 and wasRead MoreEssay about Deaf Culture1561 Words   |  7 PagesDeaf Culture I may not be considered part of the hearing culture due to my severe to profound hearing loss, but some people might be surprised to hear that I am not considered a part of the Deaf culture. A majority of the Deaf culture is very critical of those who assimilate with hearing people and accept hearing culture as their majority culture. I believe that every hearing impaired and deaf person is an individual and needs to do what is best for them instead of being worried about followingRead MoreThrough Deaf Eyes Reflection Paper1708 Words   |  7 PagesThrough Deaf Eyes Reflection Paper â€Å"Through Deaf Eyes† was a documentary that really opened my eyes and allowed me to understand just a small fraction of what it may be like for a Deaf person to live in a hearing world. The first thing that really stuck with me was the fact that the film was all silent. The part that made it easy for me to understand was the fact that there was closed captioning. All throughout the film, all participants, both Deaf and hearing, were signing at what seemed like lightning

A Brief Note On Journalism And The Law - 1087 Words

Journalism and the Law Journalism and its practices have been around since the 1700s back in England, where the first ‘pamphlet’ met the requirements of a newspaper. As time changes, rules and laws have been created to protect both: journalists behind a story, and any other people involved in the story. However, even with the changes that come with time, one thing that every journalist must have as their ultimate goal is to inform the people with objectivity. Laws vary from country to country, and even state by state. I will discuss some laws that apply specifically to journalists in the United States, and I will make note if these rules differ even by state. FEDERAL LAWS THAT AFFECT THE AVAILABILITY OF INFORMATION 1) FERPA- Family Educational Rights and Privacy Act: is a 1974 law and protects the privacy of student education records as well as requires schools to obtain a student’s consent, or a parent/legal guardian’s consent if the student is a minor, prior to disclosing any information. Journalists believe this law is vague, and the schools are misinterpreting the way it was supposed to be carried out. For instance, reporters say that even simple open requests such as lunch menus, graduation honors, and athletic travel records are being kept secret. As journalists we should know that FERPA: A. Only applies if the information in the document is completely confidential in the first place. B. Does not apply if the the records were created for law enforcementShow MoreRelatedSocial Media and the Law1571 Words   |  7 Pages New media calls for new laws and precedents, and social media has been no exception. The rapid pace and wide-spread accessibility of the internet and social media has caused a vacuum for laws pertaining to the subject and a need for laws and cases to define what the First Amendment means for these sites. Ideas for the internet started as early as the Cold War. The dormant war created a need for technological advances and led to the idea of a â€Å"Galactic Network† (Brief History of the Internet).Read MoreEyewitness Testimony And The American Psychological Association1580 Words   |  7 Pageseven before the rise of modern law and judicial practices, eyewitness testimony has been a crucial part in reaching verdicts in court. The opinions and observations of bystanders or active participants in a crime scene are often considered to be very valuable in determining the guilt or innocence of accused individuals. However, there has been a large amount of scrutiny in the law world concerning both misappropriated and untrue testimonies administered in courts of law. Although the testimony of individualsRead More The Fiction and Journalism of Charles Dickens4554 Words   |  19 PagesThe Fiction and Journalism of Charles Dickens Readers of Charles Dickens journalism will recognize many of the authors themes as common to his novels. Certainly, Dickens addresses his fascination with the criminal underground, his sympathy for the poor, especially children, and his interest in the penal system in both his novels and his essays.   The two genres allow the author to address these matters with different approaches, though with similar ends in mind. Two key differences existRead MoreMedia Ethics and Hidden Cameras5346 Words   |  22 Pagesmid-2000, at age 68, he was sentenced to six years in prison but was released on parole in September 2003. In June 2002, the UK’s Sunday Mirror featured grainy images purporting to be a gay liaison and drug use in an English hotel room. The party of note was world-renowned Olympic eventer, Mark Todd. The material gleaned from hidden recording equipment was passed on to the newspaper by a 24-year old male prostitute who added that Todd talked about other sexual indiscretions and outwitting drug-testingRead MoreEssay on The Mischlinge: The Forgotten Victims of The Holocaust2506 Words   |  11 Pagesor â€Å"hybrid† status faced extensive persecution and alienation within German society and found themselves in the crosshairs of a rampant National Socialist racial ideology. Controversially, these people proved somewhat difficult to define under Nazi law that sought to cleave the Volk from the primarily Jewish â€Å"other†, and as the mechanization toward Hitler’s â€Å"Final Solution† the Mischlinge faced probable annihilation. The somewhat neglected statu s of Mischlinge necessitates a refocusing on German racializationRead MoreMy Experience At The University Of Iowa2795 Words   |  12 Pagesmy story for as long as I can remember. When it came time for college, I chose one of the best journalism schools in the United States, the University of Iowa. I started small, taking pictures for the school’s newspaper, The Daily Iowan. I soon worked my way up to being an Opinions Writer, then a Metro Reporter, and finally my senior year, an editor. After graduating with a double major in journalism and geography in 2005, I got a yearlong internship with National Geographic. You know how youRead MoreElectronic Media vs Print (Thesis Paper)13276 Words   |  54 Pages.†¦Ã¢â‚¬ ¦.26 Negative Effects of Electronic Media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....30 Attitudes Towards Electronic and Print Media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦32 Newspapers: Top Dog to Under Dog†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦37 Origins of Newspapers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦37 Personal Journalism: When Newspapers Shaped Public Opinion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦39 Downward Spiral of Newspapers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦40 Conformity to Change - Newspapers: The â€Å"Comeback Kid†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦43 Newspapers Adjusts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦..46 Newspapers Online†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe American Of Western Communities1946 Words   |  8 Pageshad money and owned the first African American hotel in Los Angeles called â€Å"Somerville Hotel. During the war Almena Davis was the editor. She was a very vocal critic of the other black press publications. She won the Wendell Willkie Awardc for Journalism. Historian Lee Finkle argued that white southern liberals created the award, in order to control black press. Finkle claims that Davis joining the Westbrook Pegler is proof? Davis denies such claims and denounces it as â€Å"nauseating†. 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As a result, the amount of public discourse has increased. These changes have presented opportunities for our political leaders to voice their campaign policies to the

Callaway Golf Company Free Essays

Callaway Golf Company (CGC) Harvard Business School Case Study Ely Callaway had a vision, â€Å"If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different from the competition, the company would be successful† (Lal Prescott, 2011, p. 1). Key factors that led to Callaway’s success included his vision, his understanding of consumer behavior, his product variety, and his ability to build a premium brand. We will write a custom essay sample on Callaway Golf Company or any similar topic only for you Order Now Furthermore, the company’s relationship with its retail partners, the company’s new product development, and the company’s marketing strategy were key contributors to Callaway Golf Company’s success between 1988 and 1997. Callaway understood the competitive nature of the game and the competitive nature of the consumers. Golfers were consumers driven by social factors such as reference groups. According to Kotler and Keller (2009), â€Å"Reference groups consist of all groups that have a direct (face-to-face) or indirect influence on a person’s attitude or behavior† (p. 8). Reference groups expose people to new behaviors and lifestyles, influence attitudes and self-concepts, and create pressures for conformity that affect product and brand choices. Because Callaway understood the behaviors of his target market, he was able to strategically introduce new products that offered more satisfaction than the former products. With product modification , managers try to stimulate sales by improving quality, features, and style (p. 185). Callaway understood each product’s life cycle and introduced new products every two years. He discovered that after two years, the sales and prices typically declined (Lal and Prescott, 2000, p. 4), causing him to continually make his own products obsolete. However, this business process solidified the consumer’s expectation that Callaway Golf Company would always deliver a high quality product, a value-delivery system successfully established by the company. The Callaway brand was strong, therefore, giving the company marketing advantages such as improved perceptions of product performance, greater loyalty, less vulnerability to competitive marketing actions and marketing crises, larger margins, greater trade cooperation and additional brand extensions (Kotler and Keller, 2009, p. 131). There was consistent brand reinforcement with every product as Callaway’s marketing methods always conveyed what the brand represented, what core benefits it supplied, and what needs it satisfied. Additionally, Callaway conveyed how the brand made superior products that were strong, favorable, and unique. Various consumer spending and golfing behaviors left Callaway no choice but to change his marketing strategies. Callaway realized they could not depend on their 1982 original marketing strategy. Callaway believed there was no brand loyalty when it came to golfers. The bottom line was that golfers tend to purchase golf clubs they think will improve their game and will often blame the golf equipment for their lack of skill (Lal and Prescott, 2000, p. 4). Callaway knew their products had to be unique. Callaway also knew as the popularity of the game increased, golf equipment had to also increase in purpose and design. In 1998, Callaway experienced a decline in profits. The company lost $27 million because sales dropped 17%. Consequently, Ely Callaway realized he would have to change the way his company had been doing business. He refocused Calloway Golf Company’s â€Å". . . retail channels, new-product development, and marketing strategies† (p. 1). One force that drove Callaway to continuously change his strategy was the life span of the golf equipment. Callaway was quick at determining whether a product was a money maker or not. He measured the profit growth of a product within the first two years the product was launched. If sales decreased within the first two years, the product design was redesigned and â€Å"improved. † This could possibly lead to excessive inventories of one product and shortage of another. Through evaluation and control methods, Callaway was able to make the best product marketing decisions for the bottom line. Annual plan controls helped determine if the new product results were being achieved. Profitability controls determined if the new product was making or losing money. Efficiency controls balanced the spending and marketing expenditures. Strategic controls confirmed whether the company was targeting the best opportunities with the retailers, media, and advertising (Kotler-Keller, 2009, p. 331-333). Richard Helmstetter, vice president and chief of new products, joined Callaway Hickory Stick, Inc. in 1986. He transformed CGC â€Å". . . from a niche producer to an innovation powerhouse. . . † (Lal and Prescott, 2000, p. 2). Helmstetter viewed research and development differently than others in the industry. He challenged the scientists, engineers, and golfers he had hired to answer questions like â€Å"Where does backspin come from? † and â€Å"Why does a shot on the club toe hook left instead of right? † (p. 2). Helmstetter was correct in believing that by answering these types of questions the company would create better clubs. New product innovations included the development of the S2H2 (short, straight, hollow, hosel) model which redistributed the weight of the hosel. This allowed the weight to be better utilized elsewhere in the club. Following the S2H2 model was the development of the Big Bertha. It was a club with a bigger club head. The larger head allowed for fewer mishit shots and a better drive. This allowed the average player to have a better experience when playing, which led to loyalty to Callaway, despite the cost. Callaway found it challenging being caught in the middle of a changing marketing communication environment. Callaway had to take a deep look at the company’s marketing communication mix and decide if it was still effective. The marketing communication mix includes: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling (Kotler-Keller, 2009, pp. 275-276). Callaway Golf Company did very little advertising. Callaway felt that word of mouth was the best way to promote his clubs Word of mouth marketing was what golfers used excessively. Whether a golfer wanted the latest, greatest style of club or testified to the improvement of a stroke due to the club, word of mouth marketing was huge amongst golfers because of the amount of time golfers spent with each other during a round of golf. Callaway knew that most non-professional golfers played in foursomes and would give live demonstrations each time they played. Furthermore, he built a premium product and recruited professional golfers who were the leaders in the sport to promote his products. These endorsements validated the products quality and superior technology. The professional golfers â€Å"not under contractual obligations† used Callaway products because of the performance enhancement the clubs provided. Eli Callaway knew his company had enjoyed many years of positive growth and he knows that many more years of positive growth lay ahead. Additionally, he knew that he would always be faced with decisions concerning what products to develop, what accounts need to be closed, what retail relationships should be developed, and what marketing strategy should be employed. â€Å"When asked if CGC could stay ahead of the competition, he said, citing Newton’s first law of motion, ‘No problem. Bodies in motion tend to remain in motion. ’ He continued, ‘It’s a hell of a story, and it’s not over yet’† (Lal and Prescott, 2000, p. 14). References Kotler, P. Keller, K. L. (2009). Analyzing consumer markets: A framework for marketing management, 4th ed. Upper Saddle River, NJ: Pearson Education, Inc. Lal, R. Prescott, E. D. (2000). Calloway Golf Company. Pearson custom business resources. Boston, MA: Harvard Business School Publishing Case Analysis of Callaway Golf Company, (2009, May 16,). Retrieved on April, 5, 2011 from http://www. docshare. com/†¦ /Case-analysis-of-Callaway-Golf-Company2 How to cite Callaway Golf Company, Papers

Northampton Wedding Cars-Database

Question: (1) "Northampton Wedding Cars" is a Northampton based company, which specialises in the hiring of driven limousines for weddings and other celebrations. Recently, the booking staffs have become critical of the database software, which the company purchased to cater for booking vehicles and drivers. Ultimately they would like customers to be able to check for limousine availability over the Internet and then finalise the hire at the companys premises. The company you work for has been approached by the director of "Northampton Wedding Cars" with a request for the development of a bespoke software system to replace the existing one. As part of a feasibility study, you have been asked to develop a database to cater for the hiring of limousines and their drivers by new and existing customers. When a new customer wishes to hire a limousine s(he) visits the companys premises. An existing customer might instead book over the telephone. A booking clerk will then search for an appropriate vehicle, or vehicles, which will be available between the required hire dates. (a) Your final ER diagram. (b) Any assumptions you made and justification/explanation of your ERD. (c) All SQL DDL commands used to create the database: (1)Create table commands (including keys, constraints, etc. (2) Alter table commands (if necessary) (3) Create view commands (if necessary) (d)The screenshots of arbitrary data in each of the tables. (e)The screenshots of the list of SQL DML commands for the sample queries and the outputs. (2)Sample DML commands Listed here are some examples of query transactions that should be supported by wedding car rental database system (a) Populate arbitrary data to the database; (b) List the details of all vehicles in the company and sort the make alphabetically; (c) Add a new customer to the database; (d) Update a vehicles registration number; (e) Show the status of a particular vehicle; (f)Display the drivers name of a particular hire; (g) Delete a damaged vehicle from the database; (h) Display total number of vehicles, total amount of fees to be paid for a particular hire; (i) List all overdue vehicles and the customer contact information; (j) Calculate the total fine for an overdue hire; (k) Find the most popular vehicle for hire so far; Answer: (a) ER Diagram ER Diagram describes the entities, their attributes relationship between various entities. There are four entities: Vehicle, Driver, Customer and Booking. Vehicle and Booking has one to many relationship. Since one vehicle can be booked multiple times on different dates. Similary, Customer can book more than one vehicle and Driver can be hired for multiple bookings on different dates, therefore, Customer and Booking has one to many relationship and Driver and Booking has one to many relationship. DDL Commands (2)DML Command (a) Populating Arbitrary Data (b) Details of vehicles alphabetically sorted by make (c) Adding new customer to database (d)Updating vehicles registration number (e) Displaying status of particular vehicle (f) Displaying the name of driver for particular hire (g)Deleting a damaged vehicle from database (h) Counting vehicle and total fees for particular hire (i) Displaying overdue vehicles and customer contact information (j) Displaying total fine for overdue hire (k) Displaying most popular vehicle